UNC School of Media and Journalism Identity Guidelines

The UNC School of Media and Journalism

Make the second reference the school or the MJ-school. “MJ” is uppercase, followed by a hyphen and a lowercase “s” in “school.” Colloquially, the school may be referred to as the J-school. Do not reverse the title to “Media and Journalism School” when referring to this unit of UNC-Chapel Hill.

As of Fall 2016, course listings switched from “JOMC” to “MEJO.” Course names and internal administrative listings provided by the University are the only appropriate references for “MEJO.”

Undergraduate students major in media and journalism (lowercase) but receive a B.A. in Media and Journalism. Business journalism graduates earn a B.A. in Business Journalism. Graduate degrees conferred are an M.A. in Media and Communication, an M.A. in Digital Communication and a Ph.D. in Media and Communication. The school also offers one graduate-level certificate program in which graduates earn a Certificate in Digital Communication.

With the rebranding on July 1, 2015, the MJ-school adopted the new tagline, Start Here / Never Stop. The tagline is written Start Here / Never Stop (uppercase, no quotations, no periods, spaces around the slash to reflect the brand logo.) Example: Start Here / Never Stop Seminar; Start Here / Never Stop Campaign.

Adhering to the following color reproduction guidelines will help in creating a consistent image and maintaining the impact of UNC's and the MJ-school's visual identities.

For more information, please see the UNC branding and visual identity guidelines.


Carolina Blue | PMS® 542 | CMYK 60, 19, 1, 4

MJ Orange | CMYK 0, 45, 95, 0

MJ Green | CMYK 47, 0, 94, 0

MJ Pink | CMYK 0, 80, 35, 0

MJ Teal | CMYK 69, 0, 16, 5


Carolina Blue | Hex #4b9cd3 | RGB 75, 156, 211

MJ Orange | Hex #ffa02f | RGB 255, 160, 47

MJ Green | Hex #92d400 | RGB 146, 212, 0

MJ Pink | Hex #ec4371 | RGB 236, 67, 113

MJ Teal | Hex #1ab6cb | RGB 26, 182, 203

Click here to download the MJ-school color palette (print and web)

In 2017, the University adopted a new policy for web accessibility. Follow these color guidelines to ensure your website meets WCAG 2.0 AA accessibility standards. The University is committed to providing a welcoming and inclusive environment that includes making its digital resources and services accessible to all users.

The University’s goal is to provide proactive compliance with obligations under the Americans with Disabilities Act (ADA) and Section 504 of the Rehabilitation Act of 1973.

For more information and resources regarding accessibility, visit digitalaccess.unc.edu.


Please ensure the Experience section of your LinkedIn profile successfully connects to the UNC School of Media and Journalism as its Company. When done correctly, the MJ-school LinkedIn page logo will appear next to that position listing and you will be officially listed as one an employee.


To be listed as both an MJ-school graduate and a UNC graduate, alumni and students need to have double entries in the Education section. These double entries are normal across LinkedIn profiles and are necessary for universities to have accurate listing. Please make sure you have both an entry for UNC-Chapel Hill and an entry for the MJ-school. (Business journalism grads would be encouraged to have three entries — UNC, MJ, KFBS.)

Updated October 2018