Katie Paine, president and CEO of KDPaine & Partners, visits classes

Katie Paine, author of the new book, "Measuring Public Relationships," is the president and CEO of KDPaine & Partners. She� visits classes in the school on Friday, Feb. 22.

KDPaine & Partners joined with CustomScoop to give the school database access, design capabilities and data valued at $500,000 to bring the most advanced media monitoring and analysis techniques to the school.

Media content analysis is increasingly important to organizations in determining how best to reach the people they serve. It is one of the fastest growing areas in the public relations industry today as the growth of digital content produced via online newspapers, Web sites, Web blogs and other sources challenges conventional methods for monitoring and evaluating media content. The gift provides assistant professor Craig Carroll access to the latest technology for his research and allows students to prepare for careers using the most advanced tools in the industry. This is the first partnership of its kind that both companies have entered with a university.

KDPaine & Partners, a New Hampshire-based firm, provides research tools and communications analysis for organizations including Raytheon, the American Society for the Prevention of Cruelty to Animals and Epson.