The UNC School of Journalism and Mass Communication is intensifying its focus on digital media.

An experimental digital news and audience research initiative is designed to help news organizations adapt to the new media environment. It will function as a research center that studies products, audiences and communities that form around the news.

A new Knight Chair in Digital Advertising increases Carolina’s commitment to the business side of digital media – and makes UNC one of only two journalism schools in the country with two Knight chairs. Both chairs focus on digital media.

National and international organizations are recognizing the excellence of Carolina students and faculty producing news and information in the new media environment. As part of the Carnegie-Knight Initiative on the Future of Journalism Education, UNC students produced the News21 multimedia documentary project – “Powering a Nation” – which has won more than 30 regional, national and international awards including:

Overall Best Use of the Web
National Press Photographers Association

Award of Excellence, Documentary Project of the Year
Pictures of the Year International

Best Overall College News Website
Student Society for News Design

Finalist, Student Category
The Webby Awards

Carolina’s unique, innovative online master’s in technology and communication (MATC) addresses interactive media, the Internet and digital economics, and other issues that are reshaping journalism and mass communication in the 21st century.