Jim Hefner brings more than 35 years of experience in professional journalism to the classroom. He teaches media management, audio journalism and television news reporting. In addition, he works with the School’s award-winning, student-produced newscast, Carolina Week.

Hefner is the former president and general manager of WTAE-TV, the ABC affiliate in Pittsburgh, and vice president and general manager of WRAL-TV, the then CBS affiliate in Raleigh. In addition, he held the position of news director at KDKA-TV, Pittsburgh; WRAL-TV, Raleigh; WFMY-TV, Greensboro, and WNCT-TV, Greenville, N.C.

He is the former president of the North Carolina Association of Broadcasters, the North Carolina Open Government Coalition, the Radio and Television News Directors Association of the Carolinas, and the Pittsburgh Communication Foundation. He is a former member of the affiliate board for the CBS Television Network, where he chaired the group’s new media and technology efforts.

A graduate of the school, Hefner began his career in the newspaper industry, serving as a reporter or editor at the Wilmington Star-News, the Hickory Daily Record and The News and Observer of Raleigh. He holds a master's degree from Duquesne University in Pittsburgh, and is a graduate of the Hearst Management Institute, conducted by the Northwestern University Kellogg School of Management and Medill School of Journalism.


  • M.A., Duquesne University
  • B.A. University of North Carolina at Chapel Hill
  • Graduate, Hearst Management Institute