Knight Chair in Digital Advertising and Marketing
M.B.A., Emory University
B.A., Michigan State University
Sciarrino, an advertising and marketing executive with more than 25 years of experience, will work with the industry to test, deploy and refine digital advertising and marketing business models – and share results and ideas widely within the professional and academic communities.
In her capacity as Knight Chair, she will continue her ties to BBDO and its clients to do deep research to help move the digital advertising industry forward. She will collaborate with the school’s Knight Chair in Journalism and Digital Media Economics Penny Abernathy to develop an entrepreneurial hub that drives innovation in the field.
At BBDO, Sciarrino advised more than 30 global clients for more than a decade in insight generation from research, analytics and modeling, most notably AT&T, Starbucks, FedEx and Hyatt. She and her team led innovation of analytical approaches within the agency, such as advertising claims substantiation, message mix modeling, social media brand attachment and corporate social consciousness measurement. Prior to joining BBDO, she was a practice leader at Burke Strategic Consulting Group.
She taught “Market Intelligence: Making Data-Driven Decisions” as an adjunct professor at the Goizueta Business School at Emory University in Atlanta. Sciarrino earned an M.B.A. with a focus on marketing and decision science from Emory, and a bachelor’s degree in marketing and statistics from Michigan State University.Office phone: 919.843.8297
Office location: Carroll 234