Executive producer, Reese Felts Digital News project
M.B.A, Campbell University
B.A., Mass Communication, Campbell University
John Clark joined the UNC School of Journalism and Mass Communication in July 2011 to lead the Reese Felts Digital News project.
As executive producer of the project, Clark works with students and faculty on experimentation and research designed to help news organizations adapt to the new media environment. The flexibility to test a wide range of theories and share the results is central to the project, which is funded by a $4.1 million gift from the estate of Carolina alumnus Reese Felts.
Prior to UNC, Clark was general manager of WRAL.com, where he helped build the site into one of the most successful local news websites in the nation, growing traffic to more than 1 billion page views in 2010. He deployed a mobile news strategy and established a strong social media presence for the site. Under Clark's leadership, WRAL.com received the Edward R. Murrow Award for best broadcast-affiliated website, the Editor & Publisher award for best local TV-affiliated website and a regional Emmy for continuing coverage, among other awards.
Clark served on the North Carolina State University Student Media Advisory Board and was an adjunct lecturer of communication at Campbell University.
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