Hoefges, R. Michael
Co-coordinator, M.A./J.D. dual degree program
M.A., University of Florida
J.D., University of Florida
B.S., University of Florida
Michael Hoefges joined the faculty in 2003 and teaches undergraduate and graduate media law courses. His research interests include First Amendment commercial and corporate speech issues, freedom of information, commercial access to government records and databases, privacy law for advertisers and marketers, class action notice plans, and advertising and marketing regulation for various products and services including alcohol and tobacco products, gambling, licensed professional services, and regulated drugs and medical devices.
Hoefges is the co-coordinator of the school’s M.A./J.D. dual degree program in partnership with the UNC School of Law and also on the advisory board for the UNC Center for Media Law and Policy. He serves on the UNC Copyright Committee and is an alternate member on the UNC Behavioral Sciences Institutional Review Board.
He has authored and co-authored articles published in Cardozo Arts and Entertainment Law Journal, Communication Law and Policy, Hastings Communication and Entertainment Law Journal, Journal of Marketing and Public Policy, Newspaper Research Journal, Notre Dame Journal of Legislation and William & Mary Bill of Rights Journal. West Publishing selected his co-authored article “‘Vice’ Advertising Under the Supreme Court’s Commercial Speech Doctrine: The Shifting Central Hudson Analysis” for re-publication in the annual First Amendment Handbook as one of the most significant First Amendment articles for 2001-02. His 2007 article, “Regulating Professional Services Advertising: Current Constitutional Parameters and Issues under the First Amendment Commercial Speech Doctrine” was selected for re-publication in the 2007-08 edition. His articles have been cited in judicial opinions of the United States Court of Appeals for the First Circuit (2008) and the Texas Supreme Court (2011).
In addition, Hoefges originated a comprehensive chapter on advertising regulation for the 2007 print and DVD editions of the North Carolina Media Law Handbook, a non-profit publication of the North Carolina Press Association and the UNC School of Journalism and Mass Communication. He substantially revised the chapter in 2012 for the new fully digital edition available online via subscription.
Hoefges has presented numerous papers at the national conferences of the American Academy of Advertising, Association for Education in Journalism and Mass Communication (AEJMC) and American Marketing Association (Marketing and Public Policy Conference). His paper titled “Telemarketing Regulation and the Commercial Speech Doctrine” was judged top faculty paper in the Law & Policy Division at the 2005 AEJMC Convention. In addition, he has appeared as a panelist at various conferences including the 2002 University of Tennessee Advertising Law Conference, the 2005 Richard E. Nelson Symposium at the University of Florida’s Levin College of Law, the 2007 AEJMC Future of Media Law and Policy workshop televised by C-SPAN, the 2008 National Advertising Division Annual Conference in New York City during Advertising Week, and the 2009 Future of Advertising Education pre-conference session of American Academy of Advertising.
In 2007, Hoefges was appointed to the National Advertising Review Board (NARB), the appeals body in the advertising self-regulatory process conducted by the National Advertising Division (NAD), and also sits on the appeals board for the Electronic Retailing Self-Regulation Program conducted by the NAD.
Hoefges is a member of the American Academy of Advertising and AEJMC Advertising, Law and Policy, and Public Relations Divisions.
Before joining the faculty at UNC, Hoefges was a faculty member at the University of Tennessee at Knoxville and, previously, at Trinity University (Texas). He also taught as a doctoral student at the University of Florida, where he held a Brechner Fellowship. Before that, Hoefges practiced civil defense litigation in Florida for eight years and remains a licensed member of the Florida Bar.
Hoefges is a quadruple Gator having earned his B.S., J.D., M.A. and Ph.D. degrees from the University of Florida, where he served as editor of the Brechner Report, published by the UF College of Journalism and Communications, and a member of the editorial board of the Journal of Law and Public Policy, published by the UF law school.
Office Phone: 919.843.0971
Office Location: 381 Carroll Hall