Professor
M.A., University of North Carolina at Chapel Hill
A.B., University of North Carolina at Chapel Hill
A.A., Mars Hill (N.C.) College
Major Defense Schools
U.S. Army Command and General Staff College, 1976; U.S. Army War College, 1984
Industrial College of the Armed Forces, 1976; U.S. Air War College, 1978; U.S. Naval War College, 1990.
Kenan Professor
Mr. Shaw is a communication historian and theorist, journalism professor, retired U.S. Army Reserve officer, and writer who has taught at the School of Journalism and Mass Communication since 1966. He also has been visiting professor at six other universities and has lectured at more than 20 universities in the United States and abroad. As a scholar he is best known for his work, with Max McCombs of Texas, about the agenda setting function of the press and for his studies of 19th and 20th century American and Southern press history. He is author or co-author of ten books and many scholarly articles and papers, several of which have been presented in other countries. He worked as a public affairs reporter for about three years and in public relations for the military or a university for many years, on a part-time basis. He served in the U.S. Army Reserve, N.C. Army National Guard, or U. S. Army for 30 years, earning several awards. As an historian, Shaw focused on 19th century American and Southern journalism, and in conceptual studies of communication history. His poetry has been presented to North Carolina state and local audiences. Shaw has won several awards for scholarship and teaching.
Office phone: 919.962.4087
Office location: Carroll 354
Email:
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Career Highlights
Journalist-Social Science
*Paul J. Deutschmann Award, awarded by the Association for Education in Journalism & Mass Communication for career achievements, San Francisco, August, 2006.
*Awarded The Trayes Award, Association for Education in Journalism and Mass Communication, The Mass Communication and Society Division, Kansas City, MO, July 30-August 2, 2003. Awarded on August 1 at business session of MC&S Division.
*In 1999, The Emergence of American Political Issues: The Agenda Setting Function of the Press, co-authored with Max McCombs, was selected by Journalism and Mass Communications Quarterly as one of the top 35 books published about communications in the 20th Century.
*Recipient of the 1996 Murray Edelman Award for distinguished scholarship in political communication (with Max McCombs), awarded by the American Political Science Association
*Co-author of a 1972 Public Opinion Quarterly agenda-setting study that has been widely cited, replicated, and listed as a milestone in 20th Century communication research. Agenda-setting was named as a major world research line in a Sage annual review volume, and has been summarized in one study as a research hypothesis that attracted wide public attention, generating hundreds of studies.
History
*Winner, Harold L. Nelson Award, University of Wisconsin, Madison, Wisconsin, April 13, 2007, for career achievements in historical research.
*Appointed as Senior Fellow, The Freedom Forum Media Studies Center, Columbia University, New York, 1992-1993, to pursue historical project, resulting in a monograph about the rise and fall of American mass media.
Professor & Administration
*Winner, David Brinkley Teaching Award, School of Journalism & Mass Communication, April 9, 2001.
*Selected as a Fellow of the American Society of Newspaper Editors to participate as a journalist in 1995 at the Minneapolis Star Tribune
*Appointed Kenan Professor of Journalism and Mass Communication, University of North Carolina, January 1, 1992
*Teaching Appreciation Award, University of Tennessee (June 1979, for service as a visiting professor in Spring 1979)
*Award for Outstanding Teaching and Research, S.I. Newhouse School of Public Communication, Syracuse University (Fall 1974, for service as a visiting associate professor in Spring 1974)
*Selected as a Fellow of the American Society of Newspaper Editors to participate at as a journalist in 1995 at the Minneapolis Star Tribune.
*Identified in one book as one of 38 outstanding journalism educators in the 20th century.
*Founder and director for ten years of the award-winning UNC Media & Faculty Development Center, which serves the approximately 2,000 faculty members of the University of North Carolina.
*Directed the North Carolina statewide UNC School of Journalism and Mass Communication Carolina Poll several times.
*Recognized for teaching at Syracuse University (1974) and the University of Tennessee (1979).
*Member of many University or School of Journalism & Mass Communication committees or task forces over the years.





