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Home arrow Current Students arrow Special Academic Programs arrow Medical Journalism Program arrow Bios arrow Amanda Crowe
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Amanda Crowe PDF Print E-mail

  Amanda Crowe
Amanda Crowe, M.A., M.P.H., runs IMPACT Health Communications, LLC. Throughout her career, she has gained practical expertise in strategic health communications, material and program development that aims to educate and impact consumer health behavior and perceptions, media advocacy, coalition building, health messaging and market research. She is also contributing writer or editor for a number of online health toolkits, newsletters and print publications.

Ms. Crowe earned her M.A. in medical journalism as a Park Fellow in 2004 and an M.P.H. in 2005, both at the University of North Carolina at Chapel Hill. She has been retained by a number of organizations to develop educational materials, conduct market research (e.g., focus groups, field-testing of materials), provide counsel on programming and media outreach, and advance the visibility of key health issues and initiatives. Ms. Crowe's interests are in maternal and child health, infectious diseases, oncology, cardiovascular diseases, diabetes, pain management and preventive medicine. Her client base predominantly comprises non-profit health organizations and associations.

Before attending UNC-CH, Ms. Crowe worked at Cooney Waters Group, a medical/health marketing communications firm based in New York City. In this capacity, she handled such issues as patient-physician communications, HIV drug resistance, disparities in childhood immunizations, meningitis on college campuses, data publicity, primary nocturnal enuresis and influenza and tetanus vaccine shortages. Through her work, Ms. Crowe secured important media placements and built alliances with nonprofit health organizations, government agencies and pharmaceutical companies.

Previously, Ms. Crowe served as a communications director for the American Cancer Society New England Division where she managed and executed all internal and external communications, including extensive media relations, large-scale public awareness campaigns and crisis communications efforts for the state of Connecticut. In addition, she managed all content and material development including patient education brochures, Web site copy, speeches, presentations, as well as the launch of two targeted newsletters.

Ms. Crowe is a member of the American Public Health Association, the National Association of Medical Communicators and the Health Care Marketing and Communications Council. She graduated magna cum laude from Duke University with a bachelor of arts in Psychology and concentrations in Markets & Management and Television & Film Studies.

She is based outside of New York City.

 
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