Next Generation Leadership Award
The Next Generation Leadership Award was first given in 2008 and is awarded by the N.C. Halls of Fame to recognize individuals who represent the next generation of leadership in their fields.
Susan Credle is executive vice president and executive creative director at the BBDO agency in New York.
Credle graduated from Carolina in 1985 with a bachelor’s degree in journalism. After graduation, she began working at BBDO, an advertising agency headquartered in New York. She worked her way from junior copywriter in 1987 to executive creative director in 2005. She is a member of its board of directors.
Credle is known for her work establishing the M&M “spokescandies” as icons in global pop culture. She also was part of the creative effort to make Cingular Wireless a recognized national brand in just four months.
Credle has created award-winning advertising campaigns for other brands including Dove, Celebrations, Popables and M'Azing. She has won numerous industry awards and has been an important creative contributor to other BBDO accounts including Armstrong, AIG, Bank of America, Venus, FedEx, Pepsi and Visa.
Bill Goodwyn is president of global distribution and CEO of Discovery Education for Discovery Communications. He oversees all content distribution sales and marketing activity on behalf of Discovery's more than 100 worldwide networks, including Discovery Channel, TLC, Animal Planet and Science Channel in more than 180 countries and territories.
Goodwyn previously served as president of domestic distribution, leading Discovery Communications’ $1 billion U.S. content distribution business and cementing Discovery as one of the top television and content platforms in the media industry.
A 23-year veteran of Discovery Communications, he also serves as CEO of Discovery Education, the nation's leading provider of curriculum-based digital content and professional development resources in U.S. schools. Discovery Education now reaches more than half of all K-12 classrooms in the U.S. Since taking the helm in 2007, Goodwyn has transformed Discovery Education into the fastest-growing division of the company, most recently launching the Discovery Education Techbook series in 2010. Intended to replace traditional textbooks as a primary resource for elementary school instruction, Techbook supports the creation of 21st century learning environments and its Science Techbook has already been adopted for use in four states.
Since Goodwyn began his Discovery career in 1987, he has spearheaded record-breaking distribution growth for each of the company's domestic channels. He was integral in turning Discovery Channel into one of the fastest-growing networks in television history, now reaching more than 100 million U.S. households. He also took TLC from 15 million to 99 million homes and guided Animal Planet to become the fastest network ever to reach 50 million U.S. subscribers.
Most recently, Goodwyn led Investigation Discovery to become the No. 1 fastest-growing network in the U.S. in 2010, adding more than 15 million U.S. subscribers. For these and numerous other accomplishments, Goodwyn's distribution team was ranked No. 1 by Beta Research for seven consecutive years as the top sales organization within the cable television industry.
In recognition of his career achievements and contributions, Goodwyn has been awarded the National Cable & Telecommunications Association's Vanguard Award, the highest honor for Young Leadership, and was inducted into the Cable Center's Cable TV Pioneer Hall of Fame and CableFAX Daily's Sales Hall of Fame. His industry and civic commitments have included board positions with the Cable & Telecommunications Association for Marketing (CTAM), CTAM's Educational Foundation, the T. Howard Foundation (diversity in media), the Alexander Youth Network and the UNC School of Journalism and Mass Communication.
Goodwyn earned a bachelor's degree in journalism and mass communication from UNC and lives with his wife, Leigh, and their two children in Charlotte, N.C.
David Oakley is president and founding partner of BooneOakley in Charlotte, N.C. Established in 2000, the agency was named the 2009 Southeast Small Agency of the Year by Advertising Age. The agency’s website, booneoakley.com, was honored in the Google Creative Canvas for 2010.
Oakley’s career began in New York at Young & Rubicam as a copywriter, crafting campaigns for major national brands including Certs, Dr. Pepper and AT&T. He went on to TBWA Chiat/Day to help develop the Absolut Vodka campaign — voted to Ad Age’s “Top Twenty Ad Campaigns of the Twentieth Century.”
After seven years in the Big Apple, Oakley decided to get back to his Carolina roots. In 1997, he and John Boone opened a satellite office of The Martin Agency in Charlotte. There, he served as associate creative director for Wrangler, Alltel, Saab and the Charlotte Hornets.
Oakley and Boone were named “Hot Creative Team” by Creativity magazine in 2000, and they decided to start their own shop.
In addition to winning a Little League MVP Trophy in 1973, Oakley has won a bunch of international advertising awards including The One Show, Cannes, Communication Arts and Clios. His work has been featured on ABC’s “Best Commercials,” at the Museum of Modern Art, and on his mom’s refrigerator.
Oakley graduated from the University of North Carolina at Chapel Hill. He and his wife, Claire, have two children.
A 1989 Carolina graduate, commercial illustrator Trip Park's work is featured children's books including “Gopher Up Your Sleeve” by Tony Johnston; “Trout, Trout, Trout!” and “Ant, Ant, Ant!” by April Pulley Sayre; and the Rotten School series by R.L. Stine. His editorial cartoons have appeared in the Greensboro News & Record, National Review and USA Today. His editorial illustrations have appeared in the Chicago Tribune and The Wall Street Journal.
After graduating from UNC, he worked as an art director with advertising agencies Leo Burnett in Chicago and Saatchi & Saatchi in New York.He also has helped develop characters and animate commercials for AT&T, PBS, Nickelodeon, Zoloft, McDonald's, California State Fair, and Blue Sky Studios.
Frank Andrews (2010)
Andrews is the president and CEO of August Jackson, an experiential communications agency he founded in Washington, D.C. In 2009, he founded AJ Venture Brand to provide brand identity services for venture-backed companies. Andrews is a member of the Young Presidents' Organization and serves on the board of UNC's College of Arts and Sciences Foundation. He is the former vice president and general manager at Jack Morton Worldwide and a former account executive at Hill & Knowlton Asia Pacific.
Gwendolyn Bounds (2010)
Bounds is an author, Wall Street Journal columnist and on-air contributor to Good Morning America and CNBC. She writes, blogs and creates video content about home improvement and housing for The Wall Street Journal’s Personal Journal and Weekend sections. She has been a guest on ABC’s World News Tonight, Fox News' Fox and Friends, CNN and MSNBC. Her first-person essay "Amid the Ashes, Baby Carriages, Shoes, Family Photos," which she co-authored with Kathryn Kranhold, won the 2002 Front Page Award for September 11th commentary from the Newswoman’s Club of New York.