Professional Education

The school's Professional Education Program is dedicated to providing journalists and communication professionals with the most up-to-date knowledge needed to succeed in an increasingly competitive market. Practical workshops and thought-provoking seminars offer advanced training in all areas taught in the school, including:

• Print, broadcast and online journalism
• Visual communications, including photography, multimedia and Web design
• Advertising, public relations and marketing

Programs feature J-school faculty as well as experts from leading media organizations, communications firms and research groups. Programs range from weeklong workshops to one-day seminars, usually offered on Fridays, in the state-of-the-art Freedom Forum Conference Center in Carroll Hall.

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Past programs

A full list of past programs is available at here.

Custom training

The Professional Education program also can customize training sessions using School faculty in areas such as broadcast news, crisis communications, new media and marketing. The school offers popular workshops in media relations and interviewing skills, which include tips on keeping on-message during interviews as well as practical interviewing training in the school’s news studio.  Recent workshops include:

Media training for administrators in the UNC Library system, July 2011
Faculty members Charlie Tuggle and Jim Hefner led senior administrators of the UNC Libraries through a media-training workshop that included tips on framing messages during interviews as well as hands-on training in the school’s news studio.

Workshop on new media in journalism for the Korea News Editors Association, November 2011
Two day workshop on techniques on integrating new and social media into products.  Discussion with JOMC faculty about how to write and edit for social media, how to integrate multimedia and interactivity into websites, and how to effectively use blogs and Twitter.

Workshop on business journalism and the global financial crisis for the Korea Broadcast Journalist Association, September 2012
A week-long workshop for Korean journalists to learn more about the causes and effects of the global financial crisis and the experiences and views of business journalists who cover thsi growing news field.  Featuring lectures from JOMC and UNC faculty, discussions with journalsits from organizations such as Bloomberg and Thomson-Reuters, and visits to local media outlets.