Media effects, information processing and audiences

Media effects, information processing and audiences: Study of how audiences process mass media messages and of the effects of mass communication on audiences, often drawing from theoretical frameworks in cognitive, social, developmental and cultural psychology.

Current and recent research topics that fall under this heading include media impact on health communication, media and identity, audience uses of media, effects of news exemplification processes on individuals and effects of new media.

Faculty whose research and teaching interests are in this area include Jane Brown, Francesca Carpentier, Barbara Friedman, Rhonda Gibson, Heidi Hennink-Kaminski, Joe Bob Hester, Anne Johnston, Sri Kalyanaraman, Daniel Riffe, Janas Sinclair, Don Shaw, Charlie Tuggle and Lucila Vargas.